Chapter 1:
What is data potency?
How can it impact event outcomes?
Chapter 2:
How can real-time data help our
teams during the event?
Chapter 3:
What role does data play in shaping the audience experience?
Chapter 4:
How can partners and sponsors
benefit from real-time data?
The no-nonsense guide to Smart Events
Smart events offer a new way to create data-driven audience journeys that help your event become a content powerhouse.
Find out how to connect the dots between physical and virtual interactions, personalise your digital journeys and make a big impact on your sponsors, audiences and your ROI objectives.
Download the playbook to learn:
- The top tactics for leveraging smart events to drive business growth
- How to create data-driven audience journeys that delegates will love
- How to work smarter, not harder to meet your 2023 business goals
- Seven ways to get started with smart events
- The pitfalls to avoid with new digital and hybrid channels
Find out more
Delivering a Smart Event experience for Informa
Working with Informa's Digital Delivery Team, we helped deliver a smart event experience at SuperReturn International, with a feature-rich event app and on-demand content.
Developing a bespoke app for Disney Wishes
The Make-A-Wish team asked us to create an event app for their Disney Wish UK experience, a unique opportunity for children to meet their Disney heroes.
How to get started with Smart Events
Here’s our advice on how to create a successful smart event strategy as well as some hints and tips for easy entry points.