Skip to content
Totem logo

The Smart Events Playbook 2023

The complete guide for in-house corporate event professionals 

Create data-rich audience journeys that drive business growth, nurture relationships and rally new communities.

Enter your email for your free copy. 

Download your smart events playbook

Feeling the pressure to delight your audiences
and demonstrate long-term ROI?

You are not alone. Juggling rising event costs and time-poor audiences with increasing internal demands for more data and leads has many event professionals worried.

Smart events offer a new way to create data-driven audience journeys that help your event become a content powerhouse.
Find out how to connect the dots between physical and virtual interactions, personalise your digital journeys and make a big impact on your clients and your corporate ROI objectives.

The no-nonsense guide to
smart events  

Download the playbook to learn:

  • The top tactics for leveraging smart events to drive business growth
  • How to create data-driven audience journeys that delegates will love
  • How to work smarter, not harder to meet your 2023 business goals
  • Seven ways to get started with smart events
  • The pitfalls to avoid with new digital and hybrid channels
"Smart events are at the forefront of our tech-enabled strategy allowing us to better engage our customers, get closer to them all year round and drive value across the audience journey."
Sarah Lock, Marketing Acceleration Director, Informa.

Enter your email address to download your Smart Events Playbook